Industry Example:  Software & Technology

Background: Dataline Consulting Services is a leading provider of IT consulting and integration services.  They help Fortune 1000 clients identify and priortize their most pressing IT and business process problems.  Then they demonstrate how they can be solved, often in just months by using Dataline's innovative solutions that combine the right mix of process refinement and processing power (software and technology).

Challenge: The IT industry is a competitve and cluttered space...and there are many new entrants every year.  Although Dataline has been a recognized leader in their industry for many years, they're utilizing Cornerstone for our online marketing expertise to help them differentiate themselves from the massive online IT clutter that can dim the view of even the brightest star in IT. 

Solution: Cornerstone helped Dataline create a highly-optimized set of data about their business...the customer needs they address, the specific solutions they offer, the brands they represent, the regions they serve, and equally importantly, their core business content, including addresses, phones and websites that potential clients need to be able to find Dataline.

(In fact, we created "new" ways for potential clients to reach Dataline, including the rich content page below, loaded with neat tools and ways for Dataline to engage with clients.)

Now, Cornerstone consistently distributes Dataline's latest business data throughout the Internet and to many search engines, directories, and database publishers to ensure consistency and accuracy.  Dataline will likely avoid the data conflicts (that many businesses don't even know exist) that cause some online publishers to actually suppress your data, rather than assume the risks that may come with publishing incorrect data.