Glosario

 

SEM- Search Engine Marketing: Mercadeo a través de Motores de Búsqueda

 

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in the search engine results pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.^[1] Other sources, including the New York Times define SEM as the practice of buying paid search listings, different from SEO which seeks to obtain better free search listings...Leer más

SEO- Search Engine Optimization: Optimización en los Motores de Búsqueda

 

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.  Leer más