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Email Marketing

Email used to be often referred to as the “killer application” on the Internet, implying it was the one (or one of just a few) application ideally suited to fully capitalize on the Internet’s capabilities. Times have changed, however, and while emailing itself has grown dramatically while at the same time encountering a number of technical and legislative challenges of its own, other applications such as e-commerce, internet messaging and search, have risen to equal status on the Internet. Whereas using email as a way to reach out to new prospects without prior permission of the recipient (a practice known as “spamming”) is hindered by a number of limitations placed on the sender (you or your business!) by Internet service providers (ISPs) and recent legislation, email can be a very effective way to gain and develop relationships with prospects and customers by using “opt in” techniques such as subscription boxes on websites, printed sign up forms in a retail store, or email clubs of some type.

Email marketing is an excellent complement to the diversified online and offline marketing campaign. For example, an email marketing newsletter can drive customers to your website or your retail store, while your well-marketed website can entice users to subscribe to your email newsletters, or display products available at your retail store…etc, etc. It all begins by collecting email addresses of customers and telling them to watch for your newsletter or email offers, followed by aligning with a reputable email marketing provider or online do-it-yourself tool and sitting down to create the first issue! Shakespeare never had it so good!